A long and pretty positive piece about our Stuff magazine redesign over on the Media Guardian’s Organ Grinder blog. My favourite part is about specs…
The cover promises Stuff will be “Making specs even more exciting”. The results of the smartphone feature are summarised in a spectrum-style “Supertest Specburst” reminiscent of the Captain Scarlet logo – innovative, and impressive eye candy, but perhaps slightly impractical given it needs a key at the side to decipher it.
Nicely put. Although I hope he did realise we had our tongues lodged in our cheeks when we said we were ‘making specs even more exciting’.
Stuff's Specburst - a visual toy
Or did we? I lose track of the depth of my own geekery sometimes. We love the Specburst at Stuff, but is meant to be a little bit challenging, a kind of visual toy for the readers to play with. I’m desperate to see it in animated, interactive form.
The summary of the piece is nice, too:
The magazine is also published in “handbag”-sized form – neatly named the “Nano edition”. But until it loses the gratuitous cover girls it seems unlikely to have a broad-based appeal for the female market.
Stuff’s relaunch is more of a gentle upgrade than a full reboot, but it should see the magazine stay top of the tech pile.
You can read Dugald Baird’s full piece over on theguardian.co.uk
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Comments ( 2 )
Great coverage – love the comment asking for you on the cover, Tom…
Clare Newsome added these pithy words on
Aug 11 09 at
10:36 am
I love the Specburst, it’s a great way to see the ratings with one look rather than finger through 5 separate graphs.
good work!
Damo added these pithy words on
Aug 11 09 at
10:33 pm
