There’s a rather nice piece in the latest PR week – entitled ‘ Do not judge Stuff magazine by its cover’ – about Stuff in general and the redesign in particular (my last hurrah as editor-in-chief).
Big props to Gareth Davies at Edelman, Laura Macdonald at Skywrite and Paul Wooding at Weber Shandwick Technology, who all give glowing references.
I’m also please with the way the thorny issue of cover girls is dealt with. It’s never an easy one to explain:
Dunmore acknowledges the ‘babes’ element of Stuff could alienate women, who are just as interested in technology as men, and put them off the magazine.
But he points out there is no real alternative cover shot for Stuff. ‘If we pictured just a product, we’d end up pigeon-holed as a mobile phone magazine, or a MP3 magazine, or a computer magazine,’ he argues.
Having a girl on the front cover means Stuff is stocked next to magazines like GQ rather than niche technology magazines. ‘We have not found a better solution,’ he admits
I’ll return to the redesign in a later post. By which I mean… after I’ve slept.
Why I’m not quite leaving Stuff magazine
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- « Tom Dunmore v Stephen Fry: now available for (legal) download
- » Stuff redesign makes it onto The Guardian’s media blog
