I’m in the middle of a whistlestop tour of San Francisco, covering the launch of the new Apple iPhone at WWDC. You can read all about my first impressions of the phone over on Stuff.tv.
Apple also used WWDC to announce updates to its MacBook lineup. As this was a US event there was no mention of the UK pricing – just that the 13in MacBook Pro started at $1199. So while I was being briefed on the new products I took a virtual wonder around Apple’s UK site and found, to my astonishment, that the UK price of the MacBook Pro was £1299 – or $2100.
Apple Macbook Pro's eyewatering UK price
I’m used to Apple marking up its products by a few pounds in the UK, but this made my eyes water. An 80% price hike? I was incensed. I took a screen grab and began putting words to my wrath.
Just as I was about to file a story on it, I checked the website again. Suddenly, the price was down to £899. Which put a dampner on my fury – and my plans to smuggle a batch back with me and sell them on the black market.
Still, makes me feel better about all my error-strewn posts.
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Comments ( 3 )
You should look at the pricing of the upgrade for iPhone 3G owners on O2! Paying out your contract? Are they having a laugh? Who in their right mind would spend upwards of £375 for a 3GS 16GB?
Dave Smith added these pithy words on
Jun 09 09 at
1:41 am
Tom, can we really, truly, realistically expect o2 to change its pricing for existing iPhone customers? It would be sort of self-deprecating, wouldn’t it?
I just can’t believe how ungrateful they’re being! Really I can’t. And I thought I loved Apple!
Tom Swain added these pithy words on
Jun 09 09 at
3:15 pm
The new iPhone certainly isn’t cheap – and I think O2′s tethering charges are excessive – but it doesn’t make financial sense for O2 to allow existing customers to upgrade without paying off their current plans because the 3G (unlike the original iPhone) was subsidised by its contract.
tom added these pithy words on
Jun 09 09 at
6:01 pm
